Bonjour, welcome to Supercreative!

My name is Ben, and I'm here to serve you on your journey to become super creative. Sit back, put your seatbelts on and let's fly together! I started Supercreative in 2020 for my mom. My mom is a freelance designer, and I’ve been building tools and ideas to help her earn a living from her creative work. Supercreative has been growing since! We’re based in Paris and we now collaborate with talented people all over the world. Our goal is to help you build an outstanding portfolio, consistently add creative work to it and let it bring money to you from client requests and side projects. You can learn more about us on our intro video and with our monthly newsletter. Thank you for flying with us. Bisous.

Frequent questions

Can we collaborate?
Yes. We collaborate with brands, artists and hackers to build tools we're proud of. Send us an email with your project idea. 
Can I hire you to design something? 
No, but we can do a 2h consulting call or we're happy to refer to you someone talented.
What is your refund policy?
For digital products, no refunds. For physical products, contact us by email.
Does Supercreative store my credit card information? 
We use Stripe, a third-party platform, to process and manage payments. 
What if I need help with one of your products? 
We're always available by email and on Twitter to help if you have any issue.

Ben Issen

Posting on social media every day: the gems habit

A framework to grow audiences by staying consistent

We're told we need to share our work online to grow an audience.

We have to post daily to be even considered by the algorithms.

But this requires time, an endless stream of content and rigor that we simply don't have.

Let me introduce you to gems.

Gems are pieces of your work in progress: texts, graphs, recordings, quotes, screenshots, video clips, illustrations, infographics, memes, lists, useful resources, you name it.

As you create, you'll naturally spot little details you like, learn new things and even delete parts from your work you don't like. Put all of that in a "Gems" folder. Make this "save to gems" a habit.

Then once a day, after you've finished your work, share a gem.

Do it every day at 6pm, set reminders on your phone until it is a habit.

That's it.

But in order to work, gems must be... GEMS! A simple acronym for you to remember:

  1. Genuine: being true to yourself, not forcing it.
  2. Easy: easy to create, if it's too hard to prepare, you won't do it.
  3. Micro: small pieces of your larger work, provide a preview of it.
  4. Systematic: just shared every day, consistently posting it.

Gems are the gold nuggets, the interesting snippets, the insights that make people want to learn more about you and your project.

Where should you post your gems? Glad you asked. Naturally, if your audience hangs out just in one Facebook group, just post your gems there. But this might not be obvious at first, so you have to post on different platforms and see.

So which ones? This used to be easy, because social networks used to be associated to a unique format: Instagram for pictures, Youtube for videos, Medium for text. But this is simply not true anymore: you can post a picture on Youtube and a video on Instagram. The lines have blurred.

Here's roughly what people like to find on each social media:

Gems are rare, don't post them everywhere. This is a lesson I've learned from Rachel Miller. Similar to Gary Vaynerchuk's repurposing of micro-content, if you see a gem succeed on one platform, take a screenshot of that and repost it somewhere else: it will carry the social validation to prove that the gem is in fact valuable. But posting the same gem in the same shape on all platforms with feel like spam. Don't be spam.

How to frame your gem? By definition, gems are valuable. Or at least, that's how you want to frame them. They're not fast food content. Saying "I found this gem..." naturally leads to more attention than "here's a screenshot of..." Framing matters. And you can literally frame your gems to make them consistent with your brand and appear more valuable.

When is the right time to share a gem? It doesn't really matter. Pick a time and stick to it. Having a set time allows us to be more consistent. "Oh... it's 6pm, gotta post today's gem!".  I like 6 pm because it is at the end of a day of work, I'm not in the flow anymore and I can be distracted by social media. Austin Kleon, in his book Show Your Work, presents the same idea:

"Once a day, after you've done your day's work, find one little piece of your process that you can share." - Austin Kleon

How to get gems easily? Preserve anything you cut out from your work - writing, drawing, filming - instead of deleting it, re-use as gems! Don't dispose them, this is not wasted work. This advices comes from Rob Fitzpatrick, author of Write Useful Books. Thanks Rob. Gems don't even have to be things that you create yourself, just things you've learned or appreciated. Put it all in you gems folder. Check copyrights and don't forget to credit.

I personally use Notion and it's handy Web Clipper to store all my gems and see what to share next.

To recap, the habit is two-fold: to grab screenshots and pieces of our work whenever we create something, learn something or delete something. And then consistently share one of these gems.

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Time to create
Time to share
Last edit: 
Apr 26, 2022
Special thanks for feedback: 
Image credits: 
Ben Issen

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