Content is an ugly word.
“Consuming content”. Disgusting.
Content is a word without a soul, it’s made to be thrown away.
To be a “content creator” is soulless, it’s feeding the feed, contributing to the noise.
It’s SEO input. It’s keyword-optimized BS.
Content is a disposable, a commodity, fast food.
How we name things changes how we see them.
Last year, I switched from saying “I make content” to say “I make creations”.
Creation is a word with a soul.
It is work with statement, with perspective, with art. It is distinctive. It is good cuisine.
Creation is memorable, it is worth living for.
Sometimes, something magic happens.
A creation begins to grow, gets shared widely and remixed.
It takes a life of its own.
At this moment, the creation becomes a creature.
It goes beyond ourselves.
Making creatures is the end goal.