Bonjour, welcome to Supercreative!

My name is Ben, and I'm here to serve you on your journey to become super creative. Sit back, put your seatbelts on and let's fly together! I started Supercreative in 2020 for my mom. My mom is a freelance designer, and I’ve been building tools and ideas to help her earn a living from her creative work. Supercreative has been growing since! We’re based in Paris and we now collaborate with talented people all over the world. Our goal is to help you build an outstanding portfolio, consistently add creative work to it and let it bring money to you from client requests and side projects. You can learn more about us on our intro video and with our monthly newsletter. Thank you for flying with us. Bisous.

Frequent questions

Can we collaborate?
Yes. We collaborate with brands, artists and hackers to build tools we're proud of. Send us an email with your project idea. 
Can I hire you to design something? 
No, but we can do a 2h consulting call or we're happy to refer to you someone talented.
What is your refund policy?
For digital products, no refunds. For physical products, contact us by email.
Does Supercreative store my credit card information? 
We use Stripe, a third-party platform, to process and manage payments. 
What if I need help with one of your products? 
We're always available by email and on Twitter to help if you have any issue.

Ben Issen

Glue entrepreneurs

How to build a business by gluing tech parts together

Summary: Glue entrepreneurs
Are smart enough not to reinvent the wheel.
Build fast, listen to feedback and iterate.
Why create from scratch when you can glue?
They bet on no-code, and are empowered by tools like Webflow.
Glue entrepreneurs plug, play and remix.

Go on ProductHunt, HackerNews, GitHub.
You'll see new lego blocks shared every day.
New APIs, new tools, new services.
Want comments? Add Disqus.
A feedback button? Add Canny.
Community? Circle.
So many lego blocks to play with.
No more starting from scratch.
But there's a caveat: if you can't code, you can't play.

The way of software

This is the way of software in the last 70 years:
mainframe computers split into hardware and software,
which split into apps
which split into APIs.
Software unbundled, specialized and mutated into a complex set of interacting pieces and protocols. It's a big messy puzzle.
For anyone in software, today's challenge is glueing it back together.

The more complex the puzzle is, the more specialized we have to be.
So say hello world to developers, who need to specialize in a few coding languages with a restricted set of use cases. Their job depends on their chosen speciality.
Adieu generalists.

Glue it all

Either software engineers start using common protocols to make integration easier. Or big companies use their leverage to offer 'open' platforms.
Multiple platforms are competing to be the "one interface to glue it all". And there is a word to describe this vision: "No-code".

The No-code movement is exciting because it makes glueing all the pieces more approachable.
And perhaps "No-code" is a passing trend, a word that belongs to history books, where eventually most software is just built through intuitive interfaces.

But more importantly: no-code means we don't have to specialize as much.
And that's a good thing for people like me.
And I'm seeing a rise of this new kind of tech entrepreneur.
They're leveraging this movement to build their ideas faster.
The glue entrepreneurs.

Becoming Pareto optimal

Combine 'X' and 'Y' to solve 'Z' need for your customers.
Combinatorial innovation right here.
To meet market demands, putting up a solution using existing blocks saves time. With no-code, we can ship in dramatically shorter timeframes, by externalizing specific features to others.
And instead of overthinking technical specificities, we can focus on bringing business value.
The modern tech entrepreneur will have to be a glue entrepreneur: entrepreneurs have to be resourceful, and gluing with no-code is the Pareto optimal point to build ideas fast.

Betting on Webflow

Now, I'm betting on Webflow to be the leading tool for the Great Gluing. Here's why I'm bullish:

Bias notice: I was Webflow first intern 5 years ago. I've used the tool extensively and I'm teaching it now at university.

To recap, what matters now for a tech entrepreneur is knowing

To help train a new generation of glue entrepreneurs, Supercreative is releasing a free tool today to learn how to no-code in Webflow. It's called Learnflow.
We're making the tool free to allow as many people to try no-code themselves. And you don't need a Webflow account to try it.

A new imperative

The "learn to code" imperative is becoming less relevant.
No-code means:
No need of funding for a first prototype.
No need of a technical cofounder.
No excuses to start.
All the pieces are here, available, for your new idea.

The "learn to glue" is becoming the new imperative.
Smaller barriers of entry = more people playing.
And that's very exciting for creativity worldwide.
Long live glue entrepreneurs!

Oops! Something went wrong while submitting the form.

New creative ideas delivered to your inbox, straight when they come out.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Time to create
Time to share
Last edit: 
Apr 27, 2022
Special thanks for feedback: 
Image credits: 
Ben Issen

Recommended next

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.