Quick summary: First month since pivoting, it’s been so SO FUN! I’m writing articles, shooting videos and teaching people about design tools. I’m trying out a new model: hyper freelancing. Read more about it here.
Learn more about these new key performance indicators below
- Number of free assets published: 4 (+∞)
- Number of paid assets published: 1 (+∞)
- Audience size (all social media included): 4146 (+13%)
- Number of true fans: 18 (+20%)
- Web traffic: 4500 (+145%)
- Paid media assets revenues: 4000€ (+∞)
- Consulting revenues: 500€ (+∞)
- Product revenues: 0€ (+0%)
- Expenses: 61€ (-18%)
- Morale: 10/10 (I’m in a bliss)
Assets I published:
- Great Chrome extensions for designers: 8 Chrome extensions to curate, share and create designs online.
- The Hyper freelance model: I'm proposing a model in which freelancers can thrive professionally by diversifying how they offer their unique expertise. This model is made of three activities: consulting, education and building products.
- Getting a job at Webflow: The curious story of how I got my first job at Webflow
- The Webflow Checklist: A notion checklist to fill in every time you publish a new Webflow website online.
- (Paid) Make your website with Webflow: A one-month long course in June to master webflow. 8 spots have been filled, 1 spot left.
How this model works:
Most of the articles and videos I’m creating are valuable and have a long shelf life, they are assets that I’m building and owning. These assets bring an audience: potential design clients and first users for future products I’ll build.
Here’s the system I use to publish my new articles:
- My goal for May was to get ONE paid student, I got 8!! That was a major personal win. They came from LinkedIn and Twitter. However I learned that: "If you can figure out how to get people to consume your content for free, you’re 80% of the way there to being able to sell it. Attention is far more scarce than money” (source)
- Unlike products, articles can be turned from ideas to published assets in a matter of days or weeks: it’s exhilarating, fast-paced and diverse. I love that. I’ve brought more consulting clients this month than any before with the content I published!
- The Hyper freelancing article struck a chord: almost 100 people messaged me after I published it to say they were on a similar wagon. I’ve had amazing conversations ensuing it.
- My articles have been featured on a couple of forums (DesignerNews and IndieHackers) and attracted 3/4 of the traffic this month.
- I’ve made a mistake pricing the Webflow course. I should have set the entry price higher, with less difference between the standard and premium offer.
- I haven’t been successful in promoting my ideas on Reddit or HackerNews, I need to try different strategies. Link dropping doesn’t work, add value first.
- 5 great testimonials: Delight every student who signed up to my Webflow course, make sure they all publish a website by the end of the month that they’re proud of.
- 1 interview of a design hyper freelancer. I’ve never conducted an interview and I think it can be a really good learning opportunity.
Reading your thoughts, encouragements and feedback gives me so much energy, thank you.