The Soul of Supercreative

Tools for creative professionals

Creativity and productivity are opposites. One requires time, the other minimizes it. One can't be measured, the other needs to be. One creates to-do lists, the other checks them off. The opposition between creativity and productivity is the fundamental tension all creative professionals face.

Now, creatives are becoming freelancers. When responsibility is shifted to the individual, it is one's own actions that determine success or failure: to deliver on time, to get the bills paid or to manage multiple clients. As freelancers, as entrepreneurs of ourselves, being productive is a requirement, not an option.

Supercreative builds tools for creatives to become more productive, tools of focus and play.